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Public Relations for Indie Creators & Startups
(And Why PR Isn’t Just for Big Brands) Intro: PR Myths, Misconceptions, and Why It Matters Many creators and startups think PR is just press releases or a luxury for companies with deep pockets. Worse, it’s often confused with marketing (which sells products) or sales (which closes deals). But PR is about crafting your story and building…
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Ultimate Indie Game Marketing Checklist
How to Turn Your Game Idea Into a Marketable Masterpiece (Before You Write a Single Line of Code) So, you’ve got that spark—a mechanic, a story, or an art style that screams “this could be HUGE!” But before you disappear into a coding cave for two years, there’s a truth every indie dev needs to…
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Struggling Genius Album
The Struggling Genius album was made with the goal of covering several settings and emotions felt in daily teen life of Indian students. In this post, we aim to discuss the different moments each track covers, their inspirations as well as how we produced them. Inspirations The soundtrack has a lot of inspiration from music…